Organisation
Aligning sales and marketing processes with a winning competitive position will affect roles, responsibilities and organisation structure.
There are numerous options for structuring an organisation and at times it is thought an art as much as a science. Listening to your customers and understanding the market however will determine the way you need to line up.
Options range from empowered high performance cross functional work teams to centralised (sometimes offshore) customer service operations fronted with a web interface.
Working through positioning and business process alignment, Taku can help senior management to determine appropriate organisation structure and management process.